Monday, 5 December 2011

Bauer Media - useful for case studies

Bauer Media are massive and own a variety of titles across a range of media forms.

They'll be very useful for any case studies you're working on.
http://www.bauermedia.co.uk/

Here is an article on how their radio arm are using the online age:
http://www.mediaweek.co.uk/news/980430/Kiss-Magic-launch-iPod-tagging-tech/

And for how they engage with audiences, this section of their website is brilliant:
http://www.bauermedia.co.uk/Insight/

Oh, and a section devoted to bauer's use of mobile technology:
http://radio.bauermediaadvertising.com/solutions/mobile

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