Media in the Online Age Revision

Now my computer is playing up too. Aaaargh.

Right, this has appeared on the media in the online age blog but I can't see it. However, the things that have been posted on the aforementioned blog have always been good so am going to assume it is also good and post the link

http://qea2mediainonlineage.blogspot.co.uk/2012/06/final-revision-session-2012.html

Have a look and see if you think it is useful.

SAMPLE ANSWERS

As per the email I've sent, please find the link here too

http://www.ocr.org.uk/qualifications/type/gce/amlw/media_studies/documents/

Audience

Notes on the following in prep for section 1.

Cultural competencies
Mode of address
Age
Gender
Ethnicity
Income / socio-econmic grouping
Young and Rubicum
LifeMatrix
UK Tribe (http://www.findyourtribe.co.uk/ for the test itself)
Hypodermic Needle Theory
Uses and Gratification Theory
Active audiences
Dominant / oppositional / negotiated readings.

Apply theories of narrative to your music video.

DUE IN MONDAY 28TH IN HARD COPY (NOT AS A BLOG POST)


Spend as long as you need on this answer. In the exam you'll have 30 minutes but it is vital I see your best, most accurate work as then it is just a case of plugging holes and getting the timings right rather than seeing what you can do in 30 mins. We'll do timed ones later!

The question is: Apply theories of narrative to your music video.
The marks: Out of 25

Things to remeber / consider including:

Technical codes
Written / Verbal codes
Symbolic codes
Structure
Character
Conflict

Key theorists to consider:

Todorv
Propp
Saussure
Derrida
Levi-Strauss
Barthes

Remeber:
Use the explanation, argument, analysis / examples / terminology forumla to shape a detailed answer.

Section 1 Exam

Over
view - note: replace references to what their candidtaes did with 'music video' and what you did at AS

Another overview - exclude slides 12, 14 - 21

Useful for theorists, as always - ignore anything that is about magazines etc

Todorov's Narrative theory

AS Revision Activities

Aside form using everything on this blog, repeatedly, you mean? And the Audiences and Institutions pack?

Okay...

REPRESENTATION:

Choose a short extract from a recent British TV drama and write an essay analysing the rpepresentation of one of the following groups of your choic with reference to:

• cinemtaography;
• editing;
• sound;
• mise-en-scene

Remeber to refer to theorists and theoretical language as well, and don't waste time on a flowery introduction.

Pete, the Chief Examiner, says introductions don't often afford candidates many opportunities for marks so feel free to omit an introduction if you so choose. HOWEVER, I have seen some great introductions in the past where candidates have managed to establish a clear focus and provide a theoretical grounding to their answer in just a few sentences and gone on to absolutely storm it.

Some candidates also find an introduction helps them get their ideas in order. Up to you. Whatever works for you as individuals. This spec is all about YOU and finding the best ways for YOU to express yourselves. It is one of the reasons OCR are so popular and respected. It is a really good spec.

AUDIENCES AND INSTITUTIONS:

Use the past papers and try to answer the questions.
Create mind maps for all the planned answers you've got.
Go over your plans.
Use everything with the label audiences and institutions on this blog.
have a look at the Wikipedia entry for your chosen case studeis - how could you improve it? What information do YOU now that they haven't included in the Wiki entry. (WARNING: if you also go with 'what is on Wikipedia I didn;t know', be prepared to have some of it turn out to be palpably false).

Want to do an audiences and institutions practice question and have me mark it? Hand in to me by end of day Friday.

A2 Exam

Chief Examiner Guide to Questions 1a, 1b and 2 (media in the online age)

AS Past Papers

http://www.ocr.org.uk/qualifications/type/gce/amlw/media_studies/documents/

Narrative

Useful for Question 1 at A2.

A2 Online Age Homework

http://www.ocr.org.uk/download/ms_11/ocr_62131_ms_11_gce_g325.pdf

Questions and mark schemes are herer (above).

Use the plan you did in lesson to answer the question (look at page 5 onwards for the mark scheme to give you extra support in creating the best answer possible).

Then, use the mark scheme to predict what score you think you got.
AAE /20
Egs /20
Terminology /10

Hand in (not blog post) Wednesday 21st March.

And this next bit to make sure you all have seen embedding in action...

Exam Prep Homework PART ONE

You came, you sat, you thought, you wrote. And now you peer assess!

Look at the person's answer and mark them againt this mark scheme:

Level 2

Explanation / analysis / argument (8-11 marks)

Candidates offer a response to the topic area with limited ability to adapt to the specific requirements of the chosen question. A partially coherent, basic argument is presented.

Use of examples (8-11 marks)

The answer offers some examples of theories, industry knowledge and / or texts and debates, with some basic evidence of an attempt to connect these elements. Inclusion of history and / or the future is limited.

Use of terminology (4-5 marks)

Some of the material presented is informed by media theory, articulated through a basic use of theoretical terms.

Some simple ideas have been expressed in an appropriate context. There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.

Level 3

Explanation / analysis / argument (12-15 marks)

Candidates adapt their learning to the specific requirements of the chosen question well, in the main. The answer offers a sensible, mostly clear balance of media theories and knowledge of industries and texts, with a proficient attempt at personally engaging with issues and debates.

Use of examples (12-15 marks)

Examples of contemporary texts and industry knowledge are connected together in places, and a clear argument is proficiently developed in response to the question. History and the future are discussed with relevance.

Use of terminology (6-7 marks)

Material presented is mostly informed by media theory, articulated through use of appropriate theoretical terms.

Relatively straightforward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure meaning.

Level 4

Explanation / analysis / argument (16-20 marks)

Candidates adapt their learning to the specific requirements of the chosen question in excellent fashion and make connections in order to present a coherent argument. The answer offers a clear, fluent balance of media theories and knowledge of industries and texts and informed personal engagement with issues and debates.

Use of examples (16-20 marks)

Examples of contemporary texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion with conviction.

Use of terminology (8-10 marks)

Throughout the answer, material presented is informed by media theory and the command of the appropriate conceptual and theoretical language is excellent.

Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.


Give them marks for their:
Explanation / analysis / argument out of 20.
Use of examples out of 20.
USe of terminology out of 10.

Leave three comments WWW (what went well) - one for each of the three marking criteria above.
Leave two targets you think they need to do to improve to make it EBI (even better if).

Bring it to next Wednesday's lesson to return to them, and then to me for me to mark too.

Level 4

Creativity

What is creativity in Media?
Here are some ideas for A2 exam, Section 1a.

A2 Exam Question mark Scheme - TOP BAND

Level 4

How is consumer behaviour and audeince response transformed by online media in relation to the past?

Explanation / analysis / argument (16-20 marks)

Candidates adapt their learning to the specific requirements of the chosen question in excellent fashion and make connections in order to present a coherent argument. The answer offers a clear, fluent balance of media theories and knowledge of industries and texts and informed personal engagement with issues and debates.

Use of examples (16-20 marks)

Examples of contemporary texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion with conviction.

Use of terminology (8-10 marks)

Throughout the answer, material presented is informed by media theory and the command of the appropriate conceptual and theoretical language is excellent.

Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.

Audiences and Institutions Revision

AS G322 revision booklet pt1 (Film Industry)

View more documents from Belinda Raji

Yep, I know we've only just begun to look at this but contained n this document is a very comprehensive selection of almost everything you may need to know for Section B of the exam. If you can say by the end of the academic year that you know all of this for two films you are set to be abloe to get an A. We will cover all of this over the year, but I'm putting this up now to aid you in your independent study.

Audiences and Institutions - Key Terms

A really useful set of definitions and examples from the good people at asanda2mediablogspot.

Click me to see

Clay Shirkey Again - loads of really useful stuff

Includes analysis, a transcript, an audiio file and a video file:
http://www.niemanlab.org/2009/09/clay-shirky-let-a-thousand-flowers-bloom-to-replace-newspapers-dont-build-a-paywall-around-a-public-good/

Good old Guardian:
http://www.guardian.co.uk/technology/2010/jul/05/clay-shirky-internet-television-newspapers

Criticisms and counterarguments thereof:
http://www.prospectmagazine.co.uk/2009/12/the-net-advantage/

You can tell why this one's interesting just by looking at the web title:
http://socialreporter.com/?p=502

Good morning, where is your homework?

Right, so, having got you going on your Sennett/Gauntlett work I can now make sure you are all fully aware on what work there is left to do.

TASKS WHICH SHOULD HAVE BEEN COMPLETED /WILL BE COMPLETED ON YOUR BLOGS

1a) Homework set today part one - post your media in the online age term (prosumer etc) revision homeowrk to your blog. Apologies, this was my fault.

1b) Post your findings on Sennett's 'Craftsman' theory and 'Gauntlett's Media Studies 2.0' theory. (see blogpost here)

2) Ongoing expectation - you need to visit and comment on each others' blogs - especially those of the other members of your coursework group. You have loads of planning to do to be able to film your videos so do some of it online so we (and the examiner) can see what you'd been thinking about as you got ready to start filming.

3) Conventions of your chosen genre - detailed post with images and videos. Was due today. Few have been done. SORT IT BY THURSDAY (see blogpost here)!

4) Long Tail - see above. SORT IT BY THURSDAY (see blogpost here)!

5) Your 9 pre-production questions (see blogpost here) need sorting by end of half term holidays / very soon after. Some of you have already started these - good on you!

6) Holidays online write up (useful as an introduction to the level of detail you can go in to and also for a grounding in the way the UK consumer uses online platforms which you can then extrapolate to apply to media studies, potentially). Due as blogpost 1st November.

7) Independent posting - when you read something you find interesting, post a link to it and add your own words explaining what you found interesting / why it is important / analyse it / any pertinent form of writing based on your post.

Audiences and Institutions - Film Case Study

The A2 and AS media blog takes you through the exam and case study preparation with useful guidelines.

specimen paper for Section B.

Audience And Institutions Revision Pack

View more presentations from Belinda Raji

Mapping Social Media / The Long Tail / Homework

An interesting post from xkcd equating social media use with geographical land mass. I particularly enjoyed the idea of the 'Sea of Flame' and the tiny country of 'World of Warcraft'. Incidentally, you may want to investigate further 'Blizzcon' and how Blizzard Entertainment have used online media to promote, host and allow remote access to a traditionally 'meatspace' event. How have they exploited the online nature of their clientele?

And if your interested in seeing more of the case studies / companies work from today's 4th period, click here.

HOMEWORK
a) For those of you have yet to post their 'Long Tail' findings you need to get that posted by next Monday. The three prompts were: what is the long tail? What can it be used for? Why is it important for the media / in the online age? You might want to check out the numerous case studies of Amazon's marketing of Touching the Void to help.

b) EVERYONE in addition to the nine pre-production projects read this pdf and answer the following question - How do people in the UK use online sources to search for holdiays? Due: as blogpost by 1st November. The pdf is 37 pages long so there is alot of information in there so I think a minimum of 1000 words is needed to have a fair stab at answering this fully. This is stuff you can use in Section B potentilly, so your efforts may well be rewarded come exam time when a question pops up and you can go 'oh, all that stuff I learnt about holdiays!'

BUT I DON'T KNOW HOW TO STRUCTURE IT! Look at the contents page - that might help.

Remember the exam board are looking for your blogs to be dynamic so, if you can, start embedding links / videos / presentations / prezis to create vibrant and exciting blogs.

DNA films case study

http://bromsgroveg322b.blogspot.com/2010/05/case-studies-2-dna-films.html

Exemplar material for AS students on the case studies for Section B. A useful starting point.