AS RESEARCH AND PLANNING / EVALUATION MARK SCHEME

Marking Criteria for the Presentation of the Research and Planning

Research and Planning may be presented in digital format, but can take the form of a folder or scrapbook at this level. Where candidates have worked as a group, this may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. Each candidate should give a clear indication of their role in any group research and planning. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.

Level 1 0–7 marks

 Planning and research evidence will be incomplete;  There is minimal research into similar products and a potential target audience;  There is minimal organisation of actors, locations, costumes or props;  There is minimal work on shotlists, layouts, drafting, scripting or storyboarding;  There is minimal care in the presentation of the research and planning;  Time management may be very poor.

Level 2 8–11 marks

 Planning and research evidence may be partially incomplete;  There is basic research into similar products and a potential target audience;  There is basic organisation of actors, locations, costumes or props;  There is basic work on shotlists, layouts, drafting, scripting or storyboarding;  There is a basic level of care in the presentation of the research and planning;  Time management may not be good.

Level 3 12–15 marks

 Planning and research evidence will be complete;  There is proficient research into similar products and a potential target audience;  There is proficient organisation of actors, locations, costumes or props;  There is proficient work on shotlists, layouts, drafting, scripting or storyboarding;  There is a good level of care in the presentation of the research and planning;

 Time management is good.

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© OCR 2011 GCE Media Studies – v5 June 2011Level 4 16–20 marks

 Planning and research evidence will be complete and detailed;  There is excellent research into similar products and a potential target audience;  There is excellent organisation of actors, locations, costumes or props;  There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;  There is an excellent level of care in the presentation of the research and planning;  Time management is excellent.

Marking Criteria for the Evaluation

Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation may be presented individually or collectively but the teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation.

The questions that must be addressed in the evaluation are:

 In what ways does your media product use, develop or challenge forms and conventions of real media products?

 How does your media product represent particular social groups?

 What kind of media institution might distribute your media product and why?

 Who would be the audience for your media product?

 How did you attract/address your audience?

 What have you learnt about technologies from the process of constructing this product?

 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

© OCR 2011 69 GCE Media Studies – v5 June 2011

Level 1 0–7 marks

 Minimal skill in the use of digital technology or ICT in the evaluation.  Minimal understanding of issues around audience, institution, technology, representation, forms and

conventions in relation to production.  Minimal ability to refer to the choices made and outcomes.  Minimal understanding of their development from preliminary to full task.  Minimal ability to communicate.

Level 2 8–11 marks

 Basic skill in the use of digital technology or ICT in the evaluation.  Basic understanding of issues around audience, institution, technology, representation, forms and

conventions in relation to production.  Basic ability to refer to the choices made and outcomes.  Basic understanding of their development from preliminary to full task.  Basic ability to communicate.

Level 3 12–15 marks

 Proficient skill in the use of digital technology or ICT in the evaluation.  Proficient understanding of issues around audience, institution, technology, representation, forms

and conventions in relation to production.

 Proficient ability to refer to the choices made and outcomes.

 Proficient understanding of their development from preliminary to full task.

 Proficient ability to communicate.

Level 4 16–20 marks

 Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

 Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

 Excellent ability to refer to the choices made and outcomes.  Excellent understanding of their development from preliminary to full task.

 Excellent ability to communicate.