Thursday 26 January 2012

AS Film Case Studies Homework

As a blog post find out the following information on BOTH your British Independent and major Hollywood films:
1) Absolutely everything you can about the DISTRIBUTION company;
2) Are they horizontally or vertically integrated?;
3) Find and post IN DETAIL a piece explaining how your films were marketed, including:
a) Examples of trailers for the film (long and short)
b) Examples of film posters
c) Examples of creative use of online technologies (i.e Twitter / facebook etc).

DUE AS BLOG POSTS ON 1ST FEB.

Monday 23 January 2012

A2 RESEARCH AND PLANNING/ EVALUATION MARK SCHEME

Marking Criteria for Research and Planning
Research and Planning must be presented in digital format. Where candidates have worked as a group, the research may be presented collectively, but each candidate should give a clear indication of their role in any group research and planning and teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark, justifying individual marks on the assessment sheet. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.
Level 1 0–7 marks
Planning and research evidence will be incomplete. There is minimal research into similar products and a potential target audience. There is minimal work on shotlists, layouts, drafting, scripting or storyboarding. There is minimal organisation of actors, locations, costumes or props. Time management may be very poor. There is minimal skill in the use of digital technology or ICT in the presentation. There are minimal communication skills. There is minimal care in the presentation of the research and planning.
Level 2 8–11 marks
Planning and research evidence may be incomplete. There is basic research into similar products and a potential target audience. There is basic work on shotlists, layouts, drafting, scripting or storyboarding. There is basic organisation of actors, locations, costumes or props. Time management may not be good. There is basic skill in the use of digital technology or ICT in the presentation. There are basic communication skills. There is a basic level of care in the presentation of the research and planning.
© OCR 2011 71 GCE Media Studies – v5 June 2011Level 3 12–15 marks
Planning and research evidence will be complete. There is proficient research into similar products and a potential target audience. There is proficient work on shotlists, layouts, drafting, scripting or storyboarding. There is proficient organisation of actors, locations, costumes or props. Time management is good. There is proficient skill in the use of digital technology or ICT in the presentation. There are proficient communication skills. There is a good level of care in the presentation of the research and planning.
Level 4 16–20 marks
Planning and research evidence will be complete and detailed. There is excellent research into similar products and a potential target audience. There is excellent work on shotlists, layouts, drafting, scripting or storyboarding. There is excellent organisation of actors, locations, costumes or props. Time management is excellent. There is excellent skill in the use of digital technology or ICT in the presentation. There are excellent communication skills. There is an excellent level of care in the presentation of the research and planning.
72 © OCR 2011 GCE Media Studies – v5 June 2011
  
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?
Marking Criteria for Evaluation
Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work digitally. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class. The teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation and the presentation must be evidenced by the Centre.
The four questions that must be addressed in the evaluation are:
Level 1 0–7 marks
There is minimal skill in the use of digital technology or ICT in the evaluation.
There is minimal understanding of the forms and conventions used in the productions.
There is minimal understanding of the role and use of new media in various stages of the production.
There is minimal understanding of the combination of main product and ancillary texts. There is minimal understanding of the significance of audience feedback. There is minimal skill in choice of form in which to present the evaluation. There is minimal ability to communicate.
© OCR 2011 73 GCE Media Studies – v5 June 2011
Level 2 8–11 marks
There is basic skill in the use of digital technology or ICT in the evaluation. There is basic understanding of the forms and conventions used in the productions. There is basic understanding of the role and use of new media in various stages of the production. There is basic understanding of the combination of main product and ancillary texts. There is basic understanding of the significance of audience feedback. There is basic skill in choice of form in which to present the evaluation. There is basic ability to communicate.
Level 3 12–15 marks
There is proficient skill in the use of digital technology or ICT in the evaluation.
There is proficient understanding of the forms and conventions used in the productions.
There is proficient understanding of the role and use of new media in various stages of the production.
There is proficient understanding of the combination of main product and ancillary texts. There is proficient understanding of the significance of audience feedback. There is proficient skill in choice of form in which to present the evaluation. There is proficient ability to communicate.
Level 4 16–20 marks
There is excellent skill in the use of digital technology or ICT in the evaluation.
There is excellent understanding of the forms and conventions used in the productions.
There is excellent understanding of the role and use of new media in various stages of the production.
There is excellent understanding of the combination of main product and ancillary texts. There is excellent understanding of the significance of audience feedback. There is excellent skill in choice of form in which to present the evaluation. There is excellent ability to communicate.
74
© OCR 2011
GCE Media Studies – v5 June 2011
Marking Criteria for the Media Texts
In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant markscheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.
In arriving at a level, teachers are advised to adopt a ‘best fit’ approach.
Main Task
Ancillary Task
Level One
Level Two
Level Three
Level Four
© OCR 2011
GCE Media Studies – v5 June 2011
0 – 14 marks
15 – 23 marks
24 – 31 marks
32 – 40 marks
0 – 3 marks
4 – 6 marks
7 – 8 marks
9 – 10 marks

AS RESEARCH AND PLANNING / EVALUATION MARK SCHEME

Marking Criteria for the Presentation of the Research and Planning
Research and Planning may be presented in digital format, but can take the form of a folder or scrapbook at this level. Where candidates have worked as a group, this may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. Each candidate should give a clear indication of their role in any group research and planning. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.
Level 1 0–7 marks
Planning and research evidence will be incomplete; There is minimal research into similar products and a potential target audience; There is minimal organisation of actors, locations, costumes or props; There is minimal work on shotlists, layouts, drafting, scripting or storyboarding; There is minimal care in the presentation of the research and planning; Time management may be very poor.
Level 2 8–11 marks
Planning and research evidence may be partially incomplete; There is basic research into similar products and a potential target audience; There is basic organisation of actors, locations, costumes or props; There is basic work on shotlists, layouts, drafting, scripting or storyboarding; There is a basic level of care in the presentation of the research and planning; Time management may not be good.
Level 3 12–15 marks
Planning and research evidence will be complete; There is proficient research into similar products and a potential target audience; There is proficient organisation of actors, locations, costumes or props; There is proficient work on shotlists, layouts, drafting, scripting or storyboarding; There is a good level of care in the presentation of the research and planning;
Time management is good.
68
© OCR 2011 GCE Media Studies – v5 June 2011Level 4 16–20 marks
Planning and research evidence will be complete and detailed; There is excellent research into similar products and a potential target audience; There is excellent organisation of actors, locations, costumes or props; There is excellent work on shotlists, layouts, drafting, scripting or storyboarding; There is an excellent level of care in the presentation of the research and planning; Time management is excellent.
Marking Criteria for the Evaluation
Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation may be presented individually or collectively but the teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation.
The questions that must be addressed in the evaluation are:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?
Who would be the audience for your media product?
How did you attract/address your audience?
What have you learnt about technologies from the process of constructing this product?
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
© OCR 2011 69 GCE Media Studies – v5 June 2011
Level 1 0–7 marks
Minimal skill in the use of digital technology or ICT in the evaluation. Minimal understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production. Minimal ability to refer to the choices made and outcomes. Minimal understanding of their development from preliminary to full task. Minimal ability to communicate.
Level 2 8–11 marks
Basic skill in the use of digital technology or ICT in the evaluation. Basic understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production. Basic ability to refer to the choices made and outcomes. Basic understanding of their development from preliminary to full task. Basic ability to communicate.
Level 3 12–15 marks
Proficient skill in the use of digital technology or ICT in the evaluation. Proficient understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
Proficient ability to refer to the choices made and outcomes.
Proficient understanding of their development from preliminary to full task.
Proficient ability to communicate.
Level 4 16–20 marks
Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
Excellent ability to refer to the choices made and outcomes. Excellent understanding of their development from preliminary to full task.
Excellent ability to communicate.

AS COURSEWORK MARK SCHEME

Video
Level 1 0–23 marks
The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as:
Producing material appropriate for the target audience and task;
using titles appropriately according to institutional conventions;
using sound with images and editing appropriately for the task set;
shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.
Level 2 24–35 marks
There is evidence of a basic level of ability in the creative use of some of the following technical skills:
Producing material appropriate for the target audience and task;
using titles appropriately according to institutional conventions;
using sound with images and editing appropriately for the task set;
shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.
Level 3 36–47 marks
There is evidence of proficiency in the creative use of many of the following technical skills:
Producing material appropriate for the target audience and task;
using titles appropriately according to institutional conventions;
using sound with images and editing appropriately for the task set;
shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.
62
© OCR 2011 GCE Media Studies – v5 June 2011Level 4 48–60 marks
There is evidence of excellence in the creative use of most of the following technical skills: material appropriate for the target audience and task;
using titles appropriately according to institutional conventions;
using sound with images and editing appropriately for the task set;
shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

Thursday 19 January 2012

Audiences and Institutions Homework

HOMEWORK:
Find out everything you can about the production and distribution of your chosen movies and the company that produced / distributed it for NEXT THURSDAY 26TH JAN.
EXTENSION: Try writing out everything you know about your movie / institution as an essay.
HINT: Use what we’ve done this lesson as a guide to what to find out!
ANOTHER HINT: Go over everything we’ve done this term to get really detailed answers.
FURTHER HINT: Use this
http://www.launchingfilms.com/    (What distribution is according to the Association of Film Distributors).

Audiences and Institutions Homework

HOMEWORK:
Find out everything you can about the production and distribution of your chosen movies and the company that produced / distributed it for NEXT THURSDAY 26TH JAN.
EXTENSION: Try writing out everything you know about your movie / institution as an essay.
HINT: Use what we’ve done this lesson as a guide to what to find out!
ANOTHER HINT: Go over everything we’ve done this term to get really detailed answers.
FURTHER HINT: Use this
http://www.launchingfilms.com/    (What distribution is according to the Association of Film Distributors).

Tuesday 17 January 2012

Wednesday 18th Cover

There is a lesson, as you wer told. There will be a cover supervisor. A register will be taken. All the resources you need are in the room and the person taking the class knows what you're doing. Below is a summary of the tasks (there are a couple of handouts to help you too, so you need to be in class to get them).

Rumours of the school being shut / there not being a lesson are pure hyperbole.

TASKS:
1)      Sketch a rough layout of all the parts and sides of your digipak. Don’t forget any inserts you might want to include.
2)      Mind map all the information you’d expect to find anywhere in an album.
3)      Design your front cover. Think about image, font, colour…absolutely anything you can to create meaning and create an impression of the artist. REMEMBER YOU ARE CREATING YOUR OWN ARTIST, SONG TITLES AND ALBUM TITLE.
4)      Design your back cover.
5)      Design the inside front cover.
6)      Design any other things you would include (photo pull out of artist / free poster / lyrics booklet / advert for free digital download etc.
HOMEWORK: To produce a detailed plan of every stage of the design of your digipak(s) for Wednesday 1st Feb.

Oh and the website http://digipakicreate.com/?lang=en&id=1 might very well save you some work when you come to make it. Not that I'm advocating an easy route but if you feel you want to use the service to assist you may. They don't design it for you, you just get some tools and some digipaks. It does cost though.

Dropping frames on FCP



For solutions to dropping frame rates

http://support.apple.com/tb/ts1165