Monday, 31 October 2011

Newspapers in the Online Age

An interesting blog on newspapers in the online age.

Read independently, maybe you'll be inspired by something to make an independent post on something about media in the online age.

Monday, 17 October 2011

How to...make my blog even better...

The exam board will be looking for blogs to be dynamic and using a range of media technologies. Click in to the new post option and have a look at the options, play around with them.

You can add links with the 'link' function, images with the'insert image' function, and video with 'insert a video'.

If you want to embed word documents I'd suggest setting yourself up a Scribd account and uploading your work there and then embedding it from there into your blog using the embed code. You can do the same with presentations by sett5ing yourself up a slideshare account and doing the same thing.

And, really, check out It is free and you can make really interesting presentations and embed them in to your blogs quite easily.

Any questions, post a comment. All answers will be given as soon as I have ahcance to catch my breath (usually within 72 hours).

Good morning, where is your homework?

Right, so, having got you going on your Sennett/Gauntlett work I can now make sure you are all fully aware on what work there is left to do.


1a) Homework set today part one - post your media in the online age term (prosumer etc) revision homeowrk to your blog. Apologies, this was my fault.

1b) Post your findings on Sennett's 'Craftsman' theory and 'Gauntlett's Media Studies 2.0' theory. (see blogpost here)

2) Ongoing expectation - you need to visit and comment on each others' blogs - especially those of the other members of your coursework group. You have loads of planning to do to be able to film your videos so do some of it online so we (and the examiner) can see what you'd been thinking about as you got ready to start filming.

3) Conventions of your chosen genre - detailed post with images and videos. Was due today. Few have been done. SORT IT BY THURSDAY (see blogpost here)!

4) Long Tail - see above. SORT IT BY THURSDAY (see blogpost here)!

5) Your 9 pre-production questions (see blogpost here) need sorting by end of half term holidays / very soon after. Some of you have already started these - good on you!

6) Holidays online write up (useful as an introduction to the level of detail you can go in to and also for a grounding in the way the UK consumer uses online platforms which you can then extrapolate to apply to media studies, potentially). Due as blogpost 1st November.

7) Independent posting - when you read something you find interesting, post a link to it and add your own words explaining what you found interesting / why it is important / analyse it / any pertinent form of writing based on your post.

Sennett and Gauntlett

Today's tasks one and two for those who did not get to finish:

Research, understand and write about in the form of a blog post the Craftsman theory by Richard Sennett. The link below take you to a review of one of his books and is a useful starting point. You may find you only need this one link as it is very thorough; feel free, however, to do further research if it raises any questions or you just want more detail.
Research, understand and write about in the form of a blog post about David Gauntlett’s Media Studies 2.0 theory. This is useful, potentially, for both Section A (your own development as a media student) and Section B (media in the online age).
a)      In your own words, what were the seven characteristics of Media Studies 1.0?
b)      Read ‘History and Emergence…’ section. EXT: Sum up this section in a couple of paragraphs.
c)       Read William Merrin’s piece on Media Studies 2.0 ( . Write an explanation of AT LEAST 5 problems faced in a post-broadcast world.
Media Studies 2.0 – David Gauntlett

Digital Subscription Success - The Times

The Times and the success of digital subscription

Audiences and Institutions - Film Case Study

The A2 and AS media blog takes you through the exam and case study preparation with useful guidelines.

specimen paper for Section B.

Media in the Online Age

A link to a YouTube chanel with the whole series on the digital revolution for your delectation.

Epic 2015 - a video covering the history of the impact of online technology and predicting the future.

Friday, 14 October 2011

Long Tail

Another useful article on the long tail to help focus your thoughts on how it impacts on media production is here.

Wednesday, 12 October 2011

Mapping Social Media / The Long Tail / Homework

An interesting post from xkcd equating social media use with geographical land mass. I particularly enjoyed the idea of the 'Sea of Flame' and the tiny country of 'World of Warcraft'. Incidentally, you may want to investigate further 'Blizzcon' and how Blizzard Entertainment have used online media to promote, host and allow remote access to a traditionally 'meatspace' event. How have they exploited the online nature of their clientele?

And if your interested in seeing more of the case studies / companies work from today's 4th period, click here.

a) For those of you have yet to post their 'Long Tail' findings you need to get that posted by next Monday. The three prompts were: what is the long tail? What can it be used for? Why is it important for the media / in the online age? You might want to check out the numerous case studies of Amazon's marketing of Touching the Void to help.

b) EVERYONE in addition to the nine pre-production projects read this pdf and answer the following question - How do people in the UK use online sources to search for holdiays? Due: as blogpost by 1st November. The pdf is 37 pages long so there is alot of information in there so I think a minimum of 1000 words is needed to have a fair stab at answering this fully. This is stuff you can use in Section B potentilly, so your efforts may well be rewarded come exam time when a question pops up and you can go 'oh, all that stuff I learnt about holdiays!'

BUT I DON'T KNOW HOW TO STRUCTURE IT! Look at the contents page - that might help.

Remember the exam board are looking for your blogs to be dynamic so, if you can, start embedding links / videos / presentations / prezis to create vibrant and exciting blogs.

Monday, 10 October 2011

Media in the Online Age

Possibly useful. Lots of different areas covered. Get independent learning!

DNA films case study

Exemplar material for AS students on the case studies for Section B. A useful starting point.

Pop Video analysis post for the pop group

Mac 5 and 6 - you might find this especially useful.

Youtube Movie Rental

To make sure noone has an excuse to miss it, here is the link to the Guardian article (and from there on to Neilsen's web data site) on YouTube's movie rental service. Perfect for Section B of your exam - media in the online age, maybe? Remember, this is a vast topic, I can't hope to teach you everything about it, so you will need to be becoming independent learners (not just because you'll get better marks if you write something that doesn't sound like I've just told you what to write) ready for university.

Independence. Independence. Independence. Makes your answers better, makes your grades better, makes you better.

Pre-production homework

Before you start shooting you will need to have EACH posted 9 individual pieces to your own blogs. Obviously, some of the work may be shared (you don't all have to have done an individual storyboard, you can each post your group's storyboard, for example) but all need to have these 9 posts to be able to show the examiner you have engaged in the pre-production process.

This may also give you something to write about inSection A of your A2 exam if you learn new or develop existing skills.

So, the 9 posts you need to make before shooting starts are:

1) Your shooting schedule and an explanation of how / why you made the decisions you did about filming.

2) A post outlining the roles and responsibilities of each member of the group.

3) A post of images, videos and links to online content which have inspired you in creating the look of your music video. Include some text explaining how each has inspired you and how you envisage it being included/represented/contributing to your video. It doesn't matter if it doesn't in the end, but if you've been inspired then tell us why!  For instance I've just noticed Marissa is looking at the website of someone called John Perez - you can write about him if you wish.

4) Photos of the locations you will use and an accompanying explanation of why you made the choices you did. EXTENSION: what issues do you have to consider in terms of cinematography when filming in each of these locations?

5) Answer these questions where relevant to your music video:
a. What is the video’s theme?
b. What are its mood progressions?
c. What kind of location should each sequence have?
d. What statement should each location make towards the video’s premise?
e. How should each set be lit?
f. What kind of props go with the set?
g. What kind of belongings do the characters keep around them?
h. What kind of clothes does each character wear and what do the clothes
tell us?
i. What colour palette and progression would promote the video’s thematic

6) Post images of the costumes and props you intend to use, accompanied by an explanation of the reasons for your choices.

7) Shooting script questions:

a. What do you need to show to establish environment?
b. When do you show establishing info?
c. When do characters move and how to show movement (follow
character / make shot wider / let character leave frame / show
another character’s eyeline change)
d. If relevant, at each significant moment, whose POV are we sharing - does POV
shift? When / how?
e. What are significant eyelines and when do they change?
f. When / why does the camera move?
g. How can you use composition to show relationships / develop narrative (framing, focal
length, arrangement of characters, etc)?
h. What kind of coverage do you need (critical moments should have
more coverage / more editing options)?

8) Post the floor plans /the final shooting script / final storyboard.

9) Post a list of health and safety issues you have identified and give details about what steps you have taken to minimise these / address them / keep yourselves safe.

No cameras will be handed out until I've seen the whole group have got their blog up to date. will help you.

Might be useful for you too - Latymer school's Media youtube site.

75% Relevant - Pre production planning pointers.

Now, you can discount references to auditions and making audition flyers etc but this is a very useful link to everything you need to have covered before you start filming.

Monday, 3 October 2011

Initial Thoughts on Genre Convention

TASK: Write an essay for publication on your blog entitled 'The Conventions of Genre: (your chosen genre here)'

Cultural references and intertextuality
Social values

You will need to refer to at least two different examples from your chosen genre in each section to be able to show these are conventions.

When you post your essay on your blog you will also need to include examples of the music videos to which you are referring - either as embedded videos from YouTube/Vevo or as still screenshots.

To imprt a video click on the 'insert a video' icon (looks like a clapperboard) in the toolbar above where you are typing and follwo the instructions.

To insert an image click on ther 'insert image' icon (to the left of the video function, looks like a landscape painting) and follow the instructions.

DUE DATE: Your essay must be posted to your blog by MONDAY 17TH OCTOBER.