Wednesday, 14 December 2011

Partridge facts and Stats

So then, the beginning of a communal case study. 3, 2, 1...go...

01) Advertisers Naked match-maked Fosters and Baby Cow to produce Mid Morning Matters. This could suggest that, following on from the experience with Ford and The Jones' programme, that Baby Cow see the potential for online television.

02) Sponsorship by Fosters (owned by Heineken in the UK) could indicate that they have a specific market and target audience as the content of the show is predominantly male (cast and crew) , with crude female stereotypes.

03) Could create a new revenue stream for comedy, using YouTube and pairings with commercial brands.

04) The five big players in British TV are BBC, C4, ITV, Sky, and UKTV - all of whom have little money to invest in new programmes.

05) The TV market is diminishing, so many programme makers are fighting for the pot from the 5 mains. Competition is higher.

06) Mid Morning Matters makers' hoped to use the site to generate interest but not too much interest in order to then be able to sell it on to one of the Big 5 later, haven already recouped their production costs.

07) Costs are considerably lower. A decade ago - 350k, nowadays 100-300k per 30 mins

08) Mid Morning Matters - 15 episodes of c.15minutes = (125 minutes / 30)x 3000000 = 1,250,000 worst case scenario, best case £416667.

09) First episode 492,000 viewers - by 5th episode 135,000 viewers. Typical C4 new comedy 1.5-2million viewers.

"I've had three requests from broadcasters to buy the show, and we'll pair up the internet programmes to produce six 22 minute episodes." He will then follow up efforts to sell Mid Morning Matters overseas before putting it on to DVD.

Thursday, 8 December 2011

Soundtracks - AS Movies Openings

For those wanting music to go over your movie opening check out here:

Music with creative commons licenses

It is vital you do not use copyrighted music over your film opening. The exam board hate it as it is almost always done in a way that infringes copyright.

"But that video underneath uses Candyshop!" Yes, and we had to get Pete of fame to agree it was okay. It was only allowed because at the point the earphones fall out and the sound quality changes it was clear that the music was diegetic and was what the main character was listening to and was a hook to bring the viewer into her world, rather than they'd just decided to play Candyshop over the top. So unless you have a clever reason and way of expressing it that Pete will buy (I think this video was something like only the second or third he'd ever agreed it for, or so my colleague enthused) it is so much safer to go out and find a track you like that works that has a creative commons license.

Movie Openings

Have a look. This is the sort of thing we're after:

Wednesday, 7 December 2011

Music Video Branding Exercise


1) Post to your blog under the heading 'Initial Branding' a short post explaining what your initial idea for artist, track and album name are and why you chose them.

2) Conduct a survey of AT LEAST ten people who are fans of your chosen genre EACH (different ones, and not yourselves or members of your group, and not just people in the class) asking them to give you their initial reactions to your choices. The way you conduct the survey is up to you but it must include some form of detailed questioning to get clear responses. 'I don't like it' isn't a clear enough response.

Monday, 5 December 2011


A bit of light prep for when we go on to look at the convergence question:

Bauer Media - useful for case studies

Bauer Media are massive and own a variety of titles across a range of media forms.

They'll be very useful for any case studies you're working on.

Here is an article on how their radio arm are using the online age:

And for how they engage with audiences, this section of their website is brilliant:

Oh, and a section devoted to bauer's use of mobile technology: