Audience

Notes on the following in prep for section 1.

Cultural competencies
Mode of address
Age
Gender
Ethnicity
Income / socio-econmic grouping
Young and Rubicum
LifeMatrix
UK Tribe (http://www.findyourtribe.co.uk/ for the test itself)
Hypodermic Needle Theory
Uses and Gratification Theory
Active audiences
Dominant / oppositional / negotiated readings.