Monday, 28 November 2011

A2 Exam Question mark Scheme - TOP BAND


Level 4

How is consumer behaviour and audeince response transformed by online media in relation to the past?

Explanation / analysis / argument (16-20 marks)
Candidates adapt their learning to the specific requirements of the chosen question in excellent fashion and make connections in order to present a coherent argument. The answer offers a clear, fluent balance of media theories and knowledge of industries and texts and informed personal engagement with issues and debates.
Use of examples (16-20 marks)
Examples of contemporary texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion with conviction.
Use of terminology (8-10 marks)
Throughout the answer, material presented is informed by media theory and the command of the appropriate conceptual and theoretical language is excellent.
Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.

Tuesday, 22 November 2011

Audiences and Institutions Case Studies

...and here you can find case studies on Nanny McPhee (calm yourselves. I'll brook no sarcastic comments about Nanny McPhee - it is one of my wife's favourite films. Gives you an insight into her derrangement, I guess), Avatar, Hot Fuzz, This is England, Paul, and The King's Speech.

http://lcasmedia.blogspot.com/2011_05_01_archive.html

Look at them - have they found out anything about their films that you could find out about yours?

The King's Speech - Audiences and Institutions

A really useful case study on aspects of 'The King's Speech' for the Audiences and Institutions question (Section B).

http://eleanorwatsonlcmedia.blogspot.com/2011/05/case-study-kings-speech.html

Editing

Audiences and Institutions Revision


Yep, I know we've only just begun to look at this but contained n this document is a very comprehensive selection of almost everything you may need to know for Section B of the exam. If you can say by the end of the academic year that you know all of this for two films you are set to be abloe to get an A. We will cover all of this over the year, but I'm putting this up now to aid you in your independent study.

Audiences and Institutions - Key Terms

A really useful set of definitions and examples from the good people at asanda2mediablogspot.

Click me to see

Monday, 14 November 2011

MONDAY COVER WORK

The guardian case study example
View more presentations from Liz Davies

Read this presentation on newspapers in the online age and write a summary of all the key ideas. Use the hyperlinks to develop your ideas further.

Post findings to your blog under title - 'Newspapers in the Online Age'.

Then look at the Cadbury's case study here. Read it, summarise it and then post your findings to your blog under a heading of your choice.

HOMEWORK: Choose a (music / television / film / magazine / newspaper / radio) media institution of your choice and produce a case study on how the institution has responded to the online age. Case study as a prezi / powerpoint / video with a brief write up to accompany it. Posted to your blog by next Monday.

Friday, 11 November 2011

WATCH ME I AM REALLY USEFUL

A2 candidates - here is a video going through some of the many impacts of the online age.
AS candidates - here is useful video for thinking about issues reaised for the film industry in the modern world as well as useful prep for next year.



Great video.

Audiences and Institutions

Just getting my (*cough* blatantly not mine) resources up ready for Thursday's lesson in a bout of organisation of worryingly effective proportions.

Thursday, 10 November 2011

Kick Ass



Can be considered a British film owing to writer, funding and production team.


Online Impact on Televison

Today I seem to be overly obsessed with Alan Partridge. But he is a fantastic example of how the online age has impacted on the TV industry.

Now, it will say you have to be 18. Under the terms of the spec we are actually covered in showing you material that is, maybe, a certificate too high in order for you to access enough breadth of material. However, if YOU choose to access this and lie about your age I accept no responsibility. Or are you all 18 A2-ers. If so, this is more aimed at my AS, ahem, 'crew'.

Oh, one more Alan Partridge post:


AS PUPIL VITAL Pearl and Dean



Ready to help further with your research look here http://business.pearlanddean.com/

If you can learn everything on this website you're set to get a blinking beautiful score for Section B of the exam if certain questions come up. AS PUPIL VITAL READING

Representation of Ethnicity Homework

DUE 21st November.

How is ethnicity represented in this extract from Hotel Babylon?



AS an essay response, not a blog post please!

Either spend 45 minutes on this OR take as long as you need. Just make sure you write on the top if you do it in 45 minutes.

Monday, 7 November 2011

Chief Examiner's Presentation on aiming for 100% coursework marks.

Clay Shirkey Again - loads of really useful stuff

Includes analysis, a transcript, an audiio file and a video file:
http://www.niemanlab.org/2009/09/clay-shirky-let-a-thousand-flowers-bloom-to-replace-newspapers-dont-build-a-paywall-around-a-public-good/

Good old Guardian:
http://www.guardian.co.uk/technology/2010/jul/05/clay-shirky-internet-television-newspapers

Criticisms and counterarguments thereof:
http://www.prospectmagazine.co.uk/2009/12/the-net-advantage/

You can tell why this one's interesting just by looking at the web title:
http://socialreporter.com/?p=502


Twitter Feeds

I have put two RSS feeds in to Wesch and Shirkey's Twitter feeds in the right hand list of gadgets. Immensely useful for Year 13, a useful grounding for Year 12 thinking about next year.

Web 3.0

http://computer.howstuffworks.com/web-30.htm




http://webtrends.about.com/od/web20/a/what-is-web-30.htm

http://www.readwriteweb.com/archives/web_30_when_web_sites_become_web_services.php

Audience

http://www.aber.ac.uk/media/Students/pph9701.html

Useful undergraduate piece of importantce of audience focus in Media Studies.

Clay Shirkey - Social Media

"http://rypple.com/blog/2010/07/clay-shirky-how-social-media-can-make-history/"></

Wednesday, 2 November 2011

Web 2.0

1) Who is Michael Wesch?
2) What is he famous for?
3) What IS Web 2.0?
4) How has it impacted on how we relate to others?
5) Why is this significant for media studies?
6) How has Web2.0 impacted on a media institution or media form of your choice?
7) What does it hold for us in the future?

Useful for all questions

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://petesmediablog.blogspot.com/2009/11/anthropology-of-web.html#!/2009/11/anthropology-of-web.html

http://tombeardshaw.com/mike-wesch-on-social-media-education-and-youtube/

Question 3 USeful links

href="http://oreilly.com/web2/archive/what-is-web-20.html"
href="http://en.wikipedia.org/wiki/Web_2.0"
href="http://www.youtube.com/watch?v=0LzQIUANnHc"



Particularly useful for question 7
- Michale Wesch's 'Whatever' future


http://aljean.wordpress.com/2009/07/18/on-michael-weschs-whatever/

Tuesday, 1 November 2011

Media in the Online Age

A very interesting article about the inmpact of online technologies on the music industry - with criticism of Apple and illegal downloading.

http://www.guardian.co.uk/media/2011/oct/31/apple-digital-vampire-pete-townshend?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Fmedia%2Frss+%28Media%29

Really Useful Blog For All

It is here.
It is good.
Read it.
Think about it.
Maybe post something independently about something you read on it.

Vladimir Propp and his 31 Functions




Propp extended the Russian Formalist study of language to his analysis of folk tales. He broke down the tales into the smallest possible units, which he called narratemes, or narrative functions, necessary for the narrative to exist. Each narrateme is an event that drives the narrative forward, possibly taking it in a different direction. Not all of these functions appear in every story, but they always appear in this order.

Propp's Narrative Functions

These 31 functions are as follows:
1. A member of a family leaves home (the hero is introduced as a unique person within the tribe, whose needs may not be met by remaining)
2.An interdiction (a command NOT to do something e.g.'don't go there', 'go to this place'), is addressed to the hero;
3. The hero ignores the interdiction
4. The villain appears and (either villain tries to find the children/jewels etc; or intended victim encounters the villain);
5. The villain gains information about the victim;
6. The villain attempts to deceive the victim to take possession of victim or victim's belongings (trickery; villain disguised, tries to win confidence of victim);
7.The victim is fooled by the villain, unwittingly helps the enemy;
8,Villain causes harm/injury to family/tribe member (by abduction, theft of magical agent, spoiling crops, plunders in other forms, causes a disappearance, expels someone, casts spell on someone, substitutes child etc, commits murder, imprisons/detains someone, threatens forced marriage, provides nightly torments); Alternatively, a member of family lacks something or desires something (magical potion etc);
9. Misfortune or lack is made known, (hero is dispatched, hears call for help etc/ alternative is that victimised hero is sent away, freed from imprisonment);
10. Seeker agrees to, or decides upon counter-action;
11. Hero leaves home;
12. Hero is tested, interrogated, attacked etc, preparing the way for his/her receiving magical agent or helper (donor);
13. Hero reacts to actions of future donor (withstands/fails the test, frees captive, reconciles disputants, performs service, uses adversary's powers against them);
14. Hero acquires use of a magical agent (it's directly transferred, located, purchased, prepared, spontaneously appears, is eaten/drunk, or offered by other characters);
15. Hero is transferred, delivered or led to whereabouts of an object of the search;
16. Hero and villain join in direct combat;
17. Hero is branded (wounded/marked, receives ring or scarf);
18. Villain is defeated (killed in combat, defeated in contest, killed while asleep, banished);
19. Initial misfortune or lack is resolved (object of search distributed, spell broken, slain person revived, captive freed);
20. Hero returns;
21. Hero is pursued (pursuer tries to kill, eat, undermine the hero);
22. Hero is rescued from pursuit (obstacles delay pursuer, hero hides or is hidden, hero transforms unrecognisably, hero saved from attempt on his/her life);
23. Hero unrecognised, arrives home or in another country;
24. False hero presents unfounded claims;
25. Difficult task proposed to the hero (trial by ordeal, riddles, test of strength/endurance, other tasks);
26. Task is resolved;
27. Hero is recognised (by mark, brand, or thing given to him/her);
28. False hero or villain is exposed;
29.Hero is given a new appearance (is made whole, handsome, new garments etc);
30. Villain is punished;
31. Hero marries and ascends the throne (is rewarded/promoted).
Although the plot is driven by the actions and choices of the hero (the protagonist), these narrative functions are spread between the main characters. Propp also defined these character categories:
  • the villain, who struggles with the hero (formally known as the antagonist);
  • the donor;
  • the helper;
  • the Princess, a sought-for person (and/or her father), who exists as a goal and often recognizes and marries hero and/or punishes villain;
  • the dispatcher;
  • the hero, who departs on a search (seeker-hero), reacts to the donor and weds; and
  • the false hero (or antihero or usurper), who claims to be the hero, often seeking and reacting like a real hero (ie by trying to marry the princess).

Monday, 31 October 2011

Newspapers in the Online Age

An interesting blog on newspapers in the online age.

http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/05/hyperlocal_and_.html

Read independently, maybe you'll be inspired by something to make an independent post on something about media in the online age.

Wednesday, 19 October 2011

Monday, 17 October 2011

How to...make my blog even better...

The exam board will be looking for blogs to be dynamic and using a range of media technologies. Click in to the new post option and have a look at the options, play around with them.

You can add links with the 'link' function, images with the'insert image' function, and video with 'insert a video'.

If you want to embed word documents I'd suggest setting yourself up a Scribd account and uploading your work there and then embedding it from there into your blog using the embed code. You can do the same with presentations by sett5ing yourself up a slideshare account and doing the same thing.

And, really, check out http://prezi.com/. It is free and you can make really interesting presentations and embed them in to your blogs quite easily.




PREZI RULES
Any questions, post a comment. All answers will be given as soon as I have ahcance to catch my breath (usually within 72 hours).

Good morning, where is your homework?

Right, so, having got you going on your Sennett/Gauntlett work I can now make sure you are all fully aware on what work there is left to do.

TASKS WHICH SHOULD HAVE BEEN COMPLETED /WILL BE COMPLETED ON YOUR BLOGS

1a) Homework set today part one - post your media in the online age term (prosumer etc) revision homeowrk to your blog. Apologies, this was my fault.

1b) Post your findings on Sennett's 'Craftsman' theory and 'Gauntlett's Media Studies 2.0' theory. (see blogpost here)

2) Ongoing expectation - you need to visit and comment on each others' blogs - especially those of the other members of your coursework group. You have loads of planning to do to be able to film your videos so do some of it online so we (and the examiner) can see what you'd been thinking about as you got ready to start filming.

3) Conventions of your chosen genre - detailed post with images and videos. Was due today. Few have been done. SORT IT BY THURSDAY (see blogpost here)!

4) Long Tail - see above. SORT IT BY THURSDAY (see blogpost here)!

5) Your 9 pre-production questions (see blogpost here) need sorting by end of half term holidays / very soon after. Some of you have already started these - good on you!

6) Holidays online write up (useful as an introduction to the level of detail you can go in to and also for a grounding in the way the UK consumer uses online platforms which you can then extrapolate to apply to media studies, potentially). Due as blogpost 1st November.

7) Independent posting - when you read something you find interesting, post a link to it and add your own words explaining what you found interesting / why it is important / analyse it / any pertinent form of writing based on your post.

Sennett and Gauntlett

Today's tasks one and two for those who did not get to finish:

TASK ONE:
Research, understand and write about in the form of a blog post the Craftsman theory by Richard Sennett. The link below take you to a review of one of his books and is a useful starting point. You may find you only need this one link as it is very thorough; feel free, however, to do further research if it raises any questions or you just want more detail.
TASK TWO:
Research, understand and write about in the form of a blog post about David Gauntlett’s Media Studies 2.0 theory. This is useful, potentially, for both Section A (your own development as a media student) and Section B (media in the online age).
a)      In your own words, what were the seven characteristics of Media Studies 1.0?
b)      Read ‘History and Emergence…’ section. EXT: Sum up this section in a couple of paragraphs.
c)       Read William Merrin’s piece on Media Studies 2.0 (http://mediastudies2point0.blogspot.com/) . Write an explanation of AT LEAST 5 problems faced in a post-broadcast world.
Media Studies 2.0 – David Gauntlett  http://www.theory.org.uk/mediastudies2.htm

Digital Subscription Success - The Times

The Times and the success of digital subscription

Audiences and Institutions - Film Case Study

The A2 and AS media blog takes you through the exam and case study preparation with useful guidelines.

specimen paper for Section B.