Look at the person's answer and mark them againt this mark scheme:
Explanation / analysis / argument (8-11 marks)
Candidates offer a response to the topic area with limited ability to adapt to the specific requirements of the chosen question. A partially coherent, basic argument is presented.
Use of examples (8-11 marks)
The answer offers some examples of theories, industry knowledge and / or texts and debates, with some basic evidence of an attempt to connect these elements. Inclusion of history and / or the future is limited.
Use of terminology (4-5 marks)
Some of the material presented is informed by media theory, articulated through a basic use of theoretical terms.
Some simple ideas have been expressed in an appropriate context. There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.
Explanation / analysis / argument (12-15 marks)
Candidates adapt their learning to the specific requirements of the chosen question well, in the main. The answer offers a sensible, mostly clear balance of media theories and knowledge of industries and texts, with a proficient attempt at personally engaging with issues and debates.
Use of examples (12-15 marks)
Examples of contemporary texts and industry knowledge are connected together in places, and a clear argument is proficiently developed in response to the question. History and the future are discussed with relevance.
Use of terminology (6-7 marks)
Material presented is mostly informed by media theory, articulated through use of appropriate theoretical terms.
Relatively straightforward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure meaning.
Explanation / analysis / argument (16-20 marks)
Candidates adapt their learning to the specific requirements of the chosen question in excellent fashion and make connections in order to present a coherent argument. The answer offers a clear, fluent balance of media theories and knowledge of industries and texts and informed personal engagement with issues and debates.
Use of examples (16-20 marks)
Examples of contemporary texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion with conviction.
Use of terminology (8-10 marks)
Throughout the answer, material presented is informed by media theory and the command of the appropriate conceptual and theoretical language is excellent.Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.
Give them marks for their:
Explanation / analysis / argument out of 20.
Use of examples out of 20.
USe of terminology out of 10.
Leave three comments WWW (what went well) - one for each of the three marking criteria above.
Leave two targets you think they need to do to improve to make it EBI (even better if).
Bring it to next Wednesday's lesson to return to them, and then to me for me to mark too.